Logo design Perth is an art form and it’s safe to say that even a few Internet tutorials won’t get you the same caliber logo as a professional designer. That said, many of us can’t afford a color study or extensive font research. We need something small, memorable, and fairly easy to make. Here are a few tips for creating a beginning logo that will be remembered and recognized all across the Internet.
If you are a blogger who relies on his/her name, this tutorial may not apply. Your name is really the logo, and no matter what way you dress it up, it’s still you! Just try to always keep the same font and structure of your name. We aim to impress all our clients with our high-quality work available at the most affordable packages. Being a highly acclaimed logo design company
First things first– a logo is not a header.
It can be, but they aren’t always the same. Logos are shapes or symbols that represent your website/brand/business etc. Think about some famous logos and then decide if your business really needs one.
Good logos do the following.
They look good, big or small.
Whether on a billboard, a business card, or a header– the logo is easy to spot. It can be resized for any medium, from a tiny favicon to a giant poster.
They look good in color or black and white.
Even though the NBC logo is in color, would you recognize it even if it was in black and white? That’s the key. If the color is crucial, then think twice. You may find a situation in which you need it to be monochromatic.
They are recognizable without words.
Just like number one, these logos stand out, without any words attached. There might be one version you see with words, but it is fine without it too. The shape does the talking.
It can be dressed up or dressed down.
Good logo design Perth can get decorated for Christmas, Fourth of July, or some big fancy event. All of these can be amended without compromising the original shape or symbol. Can your logo do that?
Designing a header vs. a logo
In many ways, headers are easier. A header is usually a compilation of text, photo, and/or graphics. A custom logo takes someone with freehand talent or someone who can work well in Photoshop and Illustrator. You need an original shape (or at the very least- a free-to-use commercial shape/vector).
Using your initials
If you are a personal blogger without a specific brand, you can turn your initials into your logo.
Here are a few quick tips to dress up letters.
- Experiment with different sizes of letters.
- Try putting one in bold, italics, or backward.
- Stack your letters on top of each other. Try vertical alignment.
- put one letter in a shape of some sort (like a circle, square, etc).
- Use two different fonts.
- Change the opacity (so one letter is bigger and faded out with the other one overlayed and darker).
- Do you have any cool patterns in your name (like double C’s, W’s, etc.)? You can use an initial or a period to add some pizazz as well.
The best programs for logo design are Photoshop and Illustrator, though many people don’t have access to them. In this case, I recommend Canva or PicMonkey. Both are free to use and are easily accessed with only an Internet connection.
Current Logo Design Trends:
Minimalism:
Logos nowadays are often simple and use clean lines and clear fonts. This style is about keeping things straightforward and not adding too much extra stuff that might make the logo confusing.
Geometric Shapes:
Some logos now use shapes like circles, triangles, or squares. These shapes make the design look balanced and modern, which people really like.
Gradient Effects:
Many logos now have colors that blend smoothly from one to another. This makes them look cool and eye-catching, especially on computers and phones.
Hand-drawn Elements:
Some logos use drawings or doodles that look like they were made by hand. This makes each logo feel special and unique, unlike others that might look too similar.
Negative Space:
In some logos, designers hide clever pictures inside the empty spaces around the main picture. It’s like a puzzle that makes you think, which can make you feel closer to the brand.
Responsive Logos:
Logos today need to look good on all kinds of screens, from big computers to small phones. They can change a bit to fit any screen perfectly, just like a superhero who always looks great no matter where they are.
How to Use These Trends for Business Logos:
- Know Your Audience:
Understand who likes your brand and make sure your logo speaks to them.
- Stay True to Your Brand:
Keep your logo true to what your brand stands for, even if you use new trends.
- Keep It Simple:
Make sure your logo is easy to understand and looks good everywhere.
- Try New Designs:
Use shapes, colors, and drawings to make your logo special and easy to remember.
- Work on Screens:
Make sure your logo looks great on computers, phones, and tablets so everyone can see it well.
Exploring Fonts for Beginners:
If you’re starting to design logos, here are some easy ideas:
- Mix Serif and Sans-serif:
Use a clean font with a fancy one to make your logo look balanced and cool.
- Combine Script and Clean Fonts:
Use a fancy, flowing font with a simple one for a stylish logo.
- Use Different Boldness:
Mix thick and thin fonts to make your logo interesting and easy to read.
- Match Fonts to Your Brand:
Pick fonts that match what your brand is all about. Fun fonts for kids’ stuff, serious ones for grown-up businesses.
Different fonts make people feel different ways. Serif fonts are classic and fancy, good for old-timey things like banks. Sans-serif fonts are modern and friendly, good for tech or fun stuff. Script fonts are warm and pretty, great for beauty or fashion.
By picking the right fonts and styles and keeping your brand in mind, you can make a logo that everyone likes and remembers.