Is your BigCommerce store struggling to get the rankings it deserves? BigCommerce SEO issues could be the culprit—and the good news is, they can be fixed! Don’t let your BigCommerce SEO problems hold you back. Here’s how to quickly identify and resolve the most common challenges so you can start seeing results today.
Book a free consultation with our experts to help you navigate through BigCommerce SEO issues and boost your store’s rankings. Our team is ready to provide tailored solutions for your success!
Whether you’re new to e-commerce or have been running your store for years, optimizing for search engines can be tricky. But when it’s done right, it can transform your store’s visibility and help attract more customers. In this blog, we’ll walk you through common BigCommerce SEO issues, provide actionable steps to fix them, and give you SEO tips for BigCommerce beginners. The key to a successful e-commerce business starts with understanding SEO and applying best practices to enhance your store’s performance.
Have you ever wondered why your BigCommerce store isn’t ranking as well as it should? Could there be a hidden issue affecting your visibility that you haven’t noticed? Stick around to discover the 5 most overlooked BigCommerce SEO issues and how to fix them. Trust us, after reading this, you’ll see your store’s rankings soar—if you follow our expert tips. Let’s dive in!
1. Is Your BigCommerce Store Losing Rankings? Here’s Why
Many BigCommerce users face a huge challenge: their store isn’t ranking well on Google despite having great products. If you’ve been asking yourself, Why is my BigCommerce store not ranking well? you’re not alone. BigCommerce SEO issues can prevent search engines from properly indexing your pages and showing them to potential customers. But don’t worry, we’re here to break it all down.
2. Common BigCommerce SEO Issues and How to Fix Them
Problem 1: Duplicate Content
Duplicate content confuses search engines and lowers your rankings. BigCommerce can sometimes generate multiple URLs for the same content, which means you may be unintentionally competing with yourself.
Solution: Implement canonical tags to point search engines to the original page, ensuring you avoid penalties for duplicate content. It’s an easy fix that makes a big difference in your rankings.
Problem 2: Missing or Mismanaged Meta Tags
Without proper meta titles and descriptions, search engines struggle to understand your pages, leading to missed opportunities for better visibility.
Solution: Go through every product page and customize the meta tags. You’ll want to make sure they’re optimized with the right keywords and include clear, attractive descriptions to improve click-through rates.
Problem 3: Slow Page Load Speed
Slow-loading pages lead to poor user experience and low rankings. If your BigCommerce store is slow, you could be losing valuable traffic.
Solution: Speed up your site by optimizing images, using lazy loading, and employing a CDN (Content Delivery Network). The faster your pages load, the better your ranking will be.
Problem 4: Poor Internal Linking
Internal linking is vital for SEO because it helps search engines discover new pages and distributes link authority. Without proper internal links, some of your best content might be hidden from search engines.
Solution: Review your internal linking strategy. Make sure you’re linking to relevant products, categories, and blog posts within your site. This helps spread authority and improves the rankings of your pages.
Problem 5: Lack of Structured Data
Without structured data (schema markup), search engines can’t fully understand the context of your content, such as product prices, reviews, and availability.
Solution: Add structured data to your product pages. This will allow rich snippets to appear in search results, boosting visibility and user engagement.
3. Why Your BigCommerce Store Isn’t Ranking Well
There are many reasons your BigCommerce store SEO might not be performing as expected. One big issue could be that you’re not utilizing local SEO for BigCommerce stores effectively. For businesses in Perth, targeting BigCommerce SEO Perth and optimizing BigCommerce store locally in Perth can dramatically improve local visibility. You could also be neglecting the SEO of individual product pages or not using structured data.
Another reason could be that BigCommerce is bad for SEO when you don’t implement the necessary fixes. But don’t worry, with a little effort and the right guidance, you can fix these issues and start ranking higher.
4. SEO Best Practices for BigCommerce
To ensure your BigCommerce SEO rankings improve, here are the best practices you should follow:
- Audit Your SEO Regularly: Use tools like Google Analytics and Google Search Console to audit your SEO performance. Regular audits will allow you to stay on top of any changes that affect your rankings.
- Focus on Mobile Optimization: Since Google uses mobile-first indexing, your BigCommerce store must be fully optimized for mobile devices. Ensure that your store is responsive and loads quickly on all devices.
- Improve User Experience (UX): A well-optimized store that provides a smooth user experience can increase the time customers spend on your site, improving your rankings. Fast page load speed, easy navigation, and a seamless checkout process are essential.
5. Hire a BigCommerce SEO Expert
Still feeling unsure about fixing those BigCommerce SEO issues yourself? It might be time to hire a BigCommerce SEO expert who knows exactly how to optimize your store. If you’re based in Perth, AIS offers BigCommerce SEO services in Perth, providing tailored strategies to boost your local visibility and overall SEO performance.
Final Thoughts:
By fixing these BigCommerce SEO problems, your store can rank higher in search results and attract more traffic. If you’re ready to tackle your BigCommerce SEO issues, AIS is here to help you every step of the way. Don’t let these problems hold you back from reaching your potential—contact us today and watch your store’s SEO soar.
